Talbots Taps Niki Taylor, Ubah Hassan and Mini Andén for Fall Ads

TALBOTS FALLS IN PLACE: Instead of shake up the creative lineup for marketing campaign as many brands do from one season to the next, Talbots kept everyone in place for the fall.
The New England-based seller led another trip to the West Coast to shoot designs Niki Taylor, Ubah Hassan and Mini Andén. Photographer Peggy Sirota did the honors with help from stylist Sean Spellman. All the parties that be decamped on San Francisco’s Nob Hill area. Playing off the theme of “City Life,” the trio were photographed browsing, strolling along and hamming things up a bit.
Regardless of the city mood, Andén, Hassan and Taylor did their best to attempt to keep an inner calm. Before each of the three 12-hour days, they invited the shoot’s 32-person team to join them for some morning yoga. But the designs were on their own when it was time for sun salutations, according to one Talbots staffer. All that stretching should have had its desired impact, considering the models patronized Sephora and other Union Street shops in between aim for scented candles and other gifts for the whole Talbots team.
The omnichannel project will be utilized in Talbots 430 stores and online.
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